GIS
Applications in Banking Systems
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Market Share – Examining
branch locations, competitor locations and demographic characteristics to
identify areas worthy of expansion or determine market share in Maptitude.
ATM Machine – Filling in
market and service gaps by understanding where customers, facilities, and
competitors are with address locating, database management and query tools.
World Bank Economic Statistics – Slicing and
dicing raw financial data from the World Bank.
Merger and Acquisitions – Profiling
and finding opportunities to gain and build where customers are with market
profiling.
Supply and Demand – Identifying
under-served areas and analyzing your competitor’s market.
Community Reinvestment Act (CRA) – Fulfilling
the obligations to loan in areas with particular attention to low- and
moderate-income households – using GIS to understand spatial demographics.
Mobile Banking – Capturing
locations where existing mobile transaction occur and assisting in mobile
security infrastructure.
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